I'd like to know more about 'see me'

The 'see me' campaign was launched in October 2002 to challenge stigma and discrimination around mental ill-health in Scotland . The campaign is run by an alliance of five Scottish mental health organisations: Highland Users Group (HUG); National Schizophrenia Fellowship (Scotland); Penumbra; the Royal College of Psychiatrists (Scottish Division) and the Scottish Association for Mental Health.

The campaign is funded by the Scottish Executive as a key component of its National Programme For Improving Mental Health and Wellbeing.

The campaign combines an award-winning national publicity programme with local and national anti-stigma action developed in partnership with like-minded groups and individuals across all sectors of Scottish life.

Individuals who have experienced stigma are involved in many aspects of the campaign, and the campaign includes those prepared to talk to the media about the impact stigma has had on their lives.

In the first two years, we ran campaigns targeting the general public across Scotland. In July 2004, we launched a campaign targeting employers, workplaces, and through those, clients and customers. You can find out more about these campaigns on the main ‘see me’ site.

Key to the success of the campaign is involving people. Before we launched the young people’s campaign we consulted well over 200 young people from as far afield as Orkney and Eyemouth, in order to make sure that the issues we raised were relevant, and the approach we took was going to be effective. Evaluation of the campaign in advance of the launch of the second TV advert has confirmed that this campaign has been well received across Scotland.

We also consulted widely with parents, teachers, and a panel of organisations active in the field. We will continue to consult on the development of the campaign. If you’d like to be involved, or you have a comment to make, get in touch.